The Acai Berry diet promises fast and easy weight loss or your money back. These deceptive claims have left thousands of unsuspecting and well-intentioned, weight-minded individuals with hefty credit card bills, but no thinner, according to the Center for Science in the Public Interest (CSPI), the Better Business Bureau, and the Connecticut Attorney General, Richard Blumenthal, at a jointly held press conference.
With the click of the "free trial" button, and the illusion of celebrity endorsements like Oprah and Rachel Ray —who do not support these products—the Acai Berry diet has become a hugely profitable scam. Don't be fooled. Weight loss, it seems, is not the real goal. Not only are the claims of weight loss scientifically unfounded, unproven, and fake, but the financial costs to consumers who respond to the promises of easy weight loss are high; hence, the basis for the public announcement, which is likely the basis for anticipated legal action.
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