One problem facing many non-profits is the lack of resources, both human and financial. An area that often gets neglected because of the lack of resources is the organization’s website. While most groups do have a web presence, many of them simply outsource the site’s creation and then leave it as-is with little-to-no maintenance.
While it’s understandable that other items of business take priority over website maintenance, organizations can miss out on valuable opportunities if they do not have an optimized site. Even if they cannot afford a full-time person to regularly update their website, non-profits can follow these three easy tips to get the most out their website with little effort or time.
Hint: Non-profits should check nearby colleges or vocational schools for potential interns in a marketing or internet program that would likely work several hours a week for a small wage or, if you’re lucky, for free.
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